When my daughter was in elementary school, we discovered American Girl – the books (both fiction and non fiction), the dolls, and of course the magazine.  The content of the magazine focussed on relatable material for girls without making them grow up too fast or mature too early.  Unfortunately graduating from the wholesome American Girl content to the subjects of beauty, dating, sex, and success of the latest teen magazines seemed like an inappropriate jump.  Why wasn’t there a middle ground?  Thus the idea for esteem magazine slowly sprouted.  Unfortunately I didn’t know anything about publishing, so the idea took a backseat to the rest of life and lay dormant until I recently realized that everything in life is now online.  So let’s start building some self-esteem!

We girls have to stick together.

We shouldn’t try to look good by making

each other look bad.

~ Elle Woods ~

About Erin


Erin Matchette lives in Port Coquitlam, BC.  She is a wife to Chad (since 1995) and a mom to Emily and Jack.  Erin has spent the majority of her career specializing in early learning as a daycare owner/operator, preschool supervisor, and then as a trainer in both classroom curriculum and centre management. She is also the co-owner (with her husband Chad) of the Lindbjerg Academy of Performing Arts.  In her spare time, Erin is passionate about musical theatre, participating in over 50 productions since the age of 10.  Erin is very grateful to have worked with so many amazing women over the years in both ECE and the theatre and hopes that many share their stories of self-esteem to inspire and encourage this community of women to continue to raise each other up.